Privacy Policy

Last updated: 25 June 2026

1. Who We Are

Swiss Emporium Ltd (trading as SwissCarz) is a used car dealership based in Birmingham, UK, specialising in Japanese imported vehicles. Our website is swisscarz.web.app.

Contact:
Swiss Emporium Ltd (trading as SwissCarz)
152 Station Road, Stechford, Birmingham, B33 8BT
Company No. 15439216
Email: info@swisscarz.uk

2. What Information We Collect

Our website does not require you to create an account or submit any personal information to browse our stock.

We may collect limited information in the following circumstances:

WhatsApp enquiries — if you contact us via the WhatsApp button, your name and phone number will be visible to us through WhatsApp. This is governed by WhatsApp's own privacy policy.
Phone calls — if you call us, your phone number may be visible to us via your device's caller ID.
Emails — if you email us, we will retain your email address and the contents of your message in order to respond to your enquiry.

3. How We Use Your Information

Any information you provide to us is used solely to respond to your enquiry about a vehicle. We do not:

Sell your data to third parties
Use your data for marketing without your consent
Store your data in any database beyond normal email/messaging records

4. Cookies

Our website does not use tracking cookies or advertising cookies. We do not use Google Analytics or any other analytics platform at this time. Firebase (our hosting provider) may set technical cookies necessary for the website to function — these do not identify you personally.

5. Your Rights Under UK GDPR

As a UK resident you have the following rights regarding any personal data we hold about you:

Right to access — you can request a copy of any personal data we hold about you
Right to erasure — you can ask us to delete your personal data
Right to rectification — you can ask us to correct inaccurate data
Right to object — you can object to us processing your data

To exercise any of these rights, contact us at info@swisscarz.uk. We will respond within 30 days.

6. Data Retention

We retain enquiry communications (emails, messages) for up to 2 years for the purpose of vehicle sales records. After this period, data is deleted.

7. Third Party Services

Our website is hosted by Firebase (Google). Please refer to Google's privacy policy for information on how Firebase handles data.

Vehicle listings link to Cazoo (Motors.co.uk Ltd). Please refer to their privacy policy for information on data collected on their platform.

8. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.

9. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.